Principles of Marketing

Communicating your company’s brand, products and services to potential customers has become a high priority. This two day course provides delegates a sound, practical base of the concepts of marketing and the importance of building life long relationships with customers.

  • Facilitation of Course
  • Training Material
  • Arrival Tea / Coffee
  • Tea break / Coffee / Snack
  • Lunch with soft drink/juice
  • Afternoon Tea / Coffee / Snack
  • Certificate of Attendance

 

R 3 700.00

Exclude VAT (15%)
 

 Content


  • About Marketing
  • Marketing Concepts
  • Important elements of Marketing
  • Marketing Orientation
  • The Relationship Marketing Model
  • Steps in the Marketing Process
  • Critical success factors
  • Marketing Basis
  • Focussing on the Customer
  • Customer needs
  • Consumer Buying Behaviour
  • Target Markets
  • Customer Segmentation
  • Database Marketing
  • Principles of effective database marketing
  • Your Customer Base is a Major Asset
  • Marketing Research
  • The Marketing Research Process
  • Marketing Mix
  • The Six P’s used to satisfy the customer needs

 Outcome


2 Day Workshop

 Includes


Any individual person that would like to enhance their basic understanding of marketing.

 
 

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 Upcoming Dates


The following public training dates are open for registration.

 
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 Our Calendar


PUBLIC TRAINING PUBLIC HOLIDAYS OTHER TRAINING

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 About Us
BCS Training Academy was established in January 2016, due to the high demand for Automotive Commercial Vehicle Apprentice Training as well as Non-Technical Training Programmes, BCS Training Academy has grown into a successful preferred training facility. Through our Business Partners, we provide true quality, professional services and products based on years of knowledge and practical experience.
 Contact Us
012 765 7900/1
info@bonviewcs.com
146 Bauhinia Street
Highveld Techno Park
Centurion
0157
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